Humor and Function

During thanksgiving I met up with all of my friends in New York. We all come from Korea and we were friends since high school or even before. Since our parents live in Korea and our thanksgiving break is too short to take a visit back to Korea, we just meet up with each other in one place. We’ve been staying at the same place during the vacation as well. When ten boys get together its fun and it feels like the whole world is ours. We Joke and laugh a lot. And I am one of those who laugh but most of the time make funny jokes and make my friends laugh. When my friends laugh, I am satisfied. All my stress from school seems to be relieved.

This is how I am satisfied looking at other people being entertained and happy. And as an industrial designer I would like to carry out this throughout my career. I would like to bring humor to people however this humor is not just “funny” but an emotional experience that would not be forgotten. I often do this with form, color, material, or theme. To set a theme I often create a mood board so I can get a general theme for my final design.

This mood board was created during second semester design principles. Our project was to create a packaging for fruit for a specific user group. I chose “kids” for my user group. However the teachers did not tell us that we were going to create a packaging. They only told us to make a mood board using that user group. So I created a my mood board as if it were a game. “Tommy Pacman” was the game name. Right in the center was Tommy and the Pacman goes along and eats all the candy, chocolate, toys, sporting goods, and etc. (all things that a kid might like) and goes back to Tommy. As the Pacman eats all the “goodies” Tommy’s imagination, influence, nutrition, physical activity, and education points go up. (located on the lower part of the board). This mood board really helped develop my final product and everyone seemed to like it. The most comments I got from my final product was that “it’s fun!”

However, I don’t want to create things that are wasteful and harmful for the world. I am interested in humanitarian design where there is the most potential for the need of humor. I think humor is the best thing that can let the people forget about poverty, at least for awhile. But it seems to be difficult to mingle humor and function together. Function can be something simple, easy to make, and cost efficient. However, humor in design sometimes can be the opposite of function. It can be complex, difficulty in manufacturing, and expensive. Can these two factors work together? Is that an answer that the designer should find out? If these two factors go together then I think this world could be a better place.

collaboration, customization, and EXPERIENCE

Before consumers bought what they need. And if it works well, then it was ok for them. For example, the Ford Model T. Everybody owned the same car, and it was ok with them. However, these days, consumer behavior in the product design world has changed. Consumers demand something unique; something that no one would own. Specifically in the Sporting goods industry, PUMA came up with a strategy that created collaborations with famous designers and artists. Nike and Adidas created a strategy called customization, which later on leads to a trend in product design.

PUMA, a leading sportswear company, had numerous collaborations with designers like Phillippe Starck, Jilsander, Alexander Mcqueen, Miharayasuhiro, and many other famous designers and artists. These collaborations led Puma into being one of the largest sneaker/sportswear company in the world. Normally shoe industries use the same design over and over. However, as you walk in the PUMA store, It is magnificent to see hundreds of sneakers that are all unique. They are all designed and consulted by numerous artists and designers through collaborations. I think this is a great strategy to catch the consumers’ eyes.

If PUMA had collaborations, Nike and Adidas came up with a strategy called “customization.” Nike came up with a brand called “NIKEiD (http://nikeid.nike.com/nikeid/?sitesrc=USLP#home).” This is a website where you go online and customize your new pair of sneakers. You can stylize your sneakers choosing different colors on different parts of the sneakers. Later on Adidas came up with a brand called “mi adidas.” It is basically the same as “NIKEiD” but to customize your shoes you would have to go to a specific Adidas store. The main reason for that is they customize your sneakers not only by color but also by how your foot fits comfortably in your sneakers for better performance. As a big fan in soccer I have decided to customize my soccer cleats. One day I went for a visit at the New York SOHO Adidas Store. As I went in they had a different section for “mi adidas”. So I went over there and a “specialist” came up to me and started to assist me. First, I took off my shoes and they started to measure my feet. It was surprising that my feet were not exactly the same. One side was a bit longer. Then they made me run on a track. There they examined my feet when I was running by checking the pressure points, high/low points, and level of my sole. After that was done, I was able to choose different color combinations and also embroidered my name on it. After a few weeks, they delivered my customized soccer cleats to my home. It was amazing how it fit. And it was the only soccer cleats in the world and I owned it.

Like me, everybody wants something unique. And Nike created this solution. However, Adidas went further and created something more than giving the consumer a product that no one will have. Adidas created an experience. All that processes that I had to go through to customize my soccer cleats was an experience. I felt like a famous professional soccer player (companies customize shoes for famous player). And that experience I will never forget.

My customized soccer cleats.

With my name, jersey number, and the Korean flag.

The World Bike and “Out of Gas” Studio

This semester I am taking an advanced studio called “out of gas.” In this studio we as designers and engineers got together to build and design an alternative vehicle for people who could not afford vehicles that are highly priced. During research in the first phase of the project, I had come across in learning about how people in Kisumu, Kenya use bikes to make money. They have something called the “boda-boda” which basically is a bike with a seat on the back and is used as a taxi. As I researched deeper I came across http://www.worldbike.org/about-us. This is an organization that “provide transportation solutions and create income-generating opportunities for the world’s poor.”

After a few weeks, now, I have come across this link again as I write my blog entry. I have not attended to the “Better World by Design” conference however as I saw Ross Evans on the website of the “Better World by Design” it captured my attention because it was something familiar.

Unlike recreational bikes that we use in the US, these bikes are stronger and more effective in assisting the user in his/her business. It is shocking how we buy a bike for recreational use but they buy a bike so that they can survive. I think it is a wonderful solution to come up with in curing poverty around the world. I like the idea how this organization creates opportunities for people to earn money but not just give out help for free like many organization do. I think this creates social order and motivation for the people to survive.

Right now in our studio we are integrating the concept of the world bike to our project. We are creating something modular, inexpensive, and eco-friendly to aid commuters in providence who could not afford a vehicle. Going further as a group, we are also seeking the opportunity in taking this same vehicle and introducing it to third world countries with some modifications.

Web Source: http://www.worldbike.org/

My Reflection on Humanitarian Design

Walking in late on Monday’s ID history lecture it was surprising that a picture of a kid in a refugee camp appeared upon the projector. It definitely caught my attention, because normally we see eye-catchy products on the screen. Listening closely to Dr. Bruce Becker’s lecture, I realized the subject was “humanitarian design.” This subject was so new to me because I have never thought of this type of field of design before. It was depressing learning about the numbers of people in the world who suffer from poverty and war. However, what was more depressing was that most of them are not able to experience what we design during our careers.

Most designers, including myself, think of profit or mass production when they design. That is normally what we are taught and also that is what people want. However, deep inside, Just like any other design student, my dream is simple. It is to bring humor to the world with my design solutions. This dream, however, goes along with how much money I earn and how famous I get during my career. I want to be rich and famous. I was thinking about this my whole life until I heard about humanitarian design.

When I thought of humanitarian design the first thing that came up to my mind is that it is boring, because all we can do is create something purely functional. Form studies or material exploration are all unnecessary aspects to think about. No extra money for the esthetics is needed. In humanitarian design it is just purely about function. This is what I had in mind about the subject of humanitarian design half way up to Dr. Becker’s lecture. However, as he said “what do you think you need if all of you guys were locked in this room for a long period of time?”my mind began to move. I suddenly thought about how painful it will be to be locked in a room with many people, no ventilation or air conditioning, food and water. Honestly speaking, it is already somewhat painful to be in that room during lectures.

It kept me thinking. It made me think of my dream of bringing humor to people in the world. Those people also include the people who are in third world countries and refugee camps. They also have the right to enjoy what designers, including myself, come up with. This lecture helped my perspective as a designer change. It is not about the money or fame that we get being a great designer, but it is how well you satisfy people with your design. Earning money and fame should not be an issue as a designer. Satisfying people and bringing them hope and joy should be a designer’s top priority. If that idea is set in your roots as a designer, then I think money and fame should follow automatically.

DYSON: A New User Group

It is 8 AM on a weekday. The father and son wakes up from their beds and joins the breakfast table that the mother had prepared earlier in the morning. After breakfast the son goes to school and the father goes to work. The mother is left behind with chores to do. This is a very common scenario in many homes throughout the world. The mother is always the one that cooks, cleans, and etc. This is why many home appliances are design in favor to female users. Like this, there are many products that are specifically designed for a specific gender. However, these days many companies try to reverse the gender role idea, from the user being a female to male and vice versa.

A great example of reversing gender roles in product users can be Dyson’s vacuum cleaners. Dyson became famous not only because they came up with an idea of a vacuum cleaner without dust bags, but because the “look” of their product as well. Before the Dyson vacuum cleaners were out, vacuum cleaners that were used in homes were designed specifically for female users since they were the ones who used the vacuum cleaner at homes. They all were somewhat organically designed with elegant contours and non-aggressive forms. However, Dyson’s vacuum cleaners were different in their “look.”

Dyson came up with a whole new “look.”This “look” immediately gave meaning to the Dyson vacuum cleaner. They chose strong and aggressive form language that quickly attracted male users. Because of this, many male users were striving to buy this newly released product and were quickly obsessed with this product like they were obsessed with power tools (which power tools have similar form languages). Also, due to social changes where now the father and mother both work as well as do house chores, many male users started to be more comfortable in helping their wives vacuuming the house just because they wanted to take the chance of using the “cool-looking” Dyson vacuum cleaner.

As Dyson came up with the male appealing design of a vacuum cleaner they had succeeded tremendously in the market. However, this success was possible because Dyson had noticed there was a social change happening in many households. That social change was that female users weren’t the only ones who use vacuum cleaners. Due to the fact that in many households the husband and the wife both go out to work they would divide house chores evenly as well. That makes the husband a common user of a vacuum cleaner. Dyson caught this social change and evolved its design based on it. After Dyson had succeeded many companies started to manufacture similar products that were much cheaper than the Dyson. I personally own the cheaper version from a company named Eureka. The design is not perfectly the same; however, the form language of the Dyson vacuum cleaner remains the same.